Government
Communication strategies that support national objectives and measure how messages land with the public.
Strategic Communications
We set the directionbefore we move
A Saudi strategic communications firm. Every communication decision we make is grounded in research and data, and we measure success by what actually changes for your audience.
- 01Researchالأبحاث
Understand the market and audience first
- 02Insightالبيانات
Turn data into indicators that drive decisions
- 03Strategyالإستراتيجيات
Set the direction and govern it
- 04Engagementالتفاعل
Deliver the message and measure its impact
2007
Experience since
With Strategic Trust
4
Integrated pillars
Research, insight, strategy, engagement
20
Specialised services
From market research to crisis management
4
Sectors served
Government, private, non-profit, security and defence
About usOne partner
One partner
from research to impact
Direction is a Saudi strategic communications firm that brings research, data, strategy and execution under one roof. We base every communication decision on what the numbers say, and we measure success by what actually changes for the audience.
Our team's experience goes back to 2007 with Strategic Trust. Today we combine that experience with a new generation of Saudi specialists in strategy and communications.
The right direction starts with precise understanding
ServicesFour pillars
Four pillars
from understanding the audience to engaging it
Each pillar feeds the next: we research, read the data, shape the strategy, then deliver and measure.
We understand the market and audience before we speak
We define the right questions before looking for answers: who to address, what they know, and how they see the brand. Our field and digital research is the starting point of every strategy.
- 01Market research
- 02Brand perception studies
- 03Brand health tracking (BHT)
- 04Field surveys
- 05Focus groups
We turn data into indicators you can act on
We build databases, monitoring systems and dashboards that make media performance visible in real time, and turn them into reports that guide decisions.
- 01Media reporting
- 02Dashboards
- 03Monitoring and listening systems
- 04Database development
- 05Digital readiness and KPI design
We set the direction and govern it
We craft communication and marketing strategies, support governance and compliance, develop boards, and build methodologies for corporate academies.
- 01Communication and media strategy
- 02Marketing strategy
- 03Governance and compliance support
- 04Board development
- 05Corporate academy methodologies
We take the message to its audience in every circumstance
We run campaigns, public relations, events and influencer relations, and we are there when an organisation needs to manage a media crisis.
- 01Advertising and marketing campaigns
- 02Public relations
- 03Influencer relations
- 04Field event management
- 05Media crisis management
Sectors
Solutions shaped by each sector
Private sector
Data-driven market research and campaigns that build and grow brand value.
Non-profit
Clear narratives and awareness campaigns that reach beneficiaries and supporters.
Security and defence
Governed institutional communication, media monitoring and crisis management.
Clients
Organisations that trust us
We are proud to partner with government, private and non-profit organisations.
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ApproachOne methodology
One methodology
from research to delivery
A unified, insight-led framework that makes every communication step smart, scalable and value-building.
We start with an analytical review
Sector
A full review of the sector, emerging trends and competitive dynamics to reveal gaps and opportunities.
Audience
Mapping audience behaviour, attitudes and channel preferences so messages land precisely.
Brand
Defining the unique value proposition (UVP) and analysing perception to sharpen the brand's messages.
Public opinion
Reading public sentiment, drivers of preference and how people engage with messages.
Then we move from strategy to impact
1
Strategic positioning
Where the facts about sector, audience and brand meet, and the umbrella for every output.
2
Execution plan
Big ideas, narratives, visual systems and creative messages designed for the audience's culture.
3
Media presence
An integrated plan across PR, influencers, content, digital advertising and events.
4
Monitoring and measurement
Tracking KPIs, sentiment and brand health to follow goals, catch crises and seize opportunities.
Vision and valuesWhere we are heading
Where we are heading
and what guides us
Vision
To be the leading partner in data-driven strategic communications, locally and regionally.
Mission
We design integrated, governed communication solutions that start with research, run on technology and are measured by their impact.
01
Reliability
We deliver what we promise and build relationships on transparency and governance.
02
Innovation
We look for the solution not yet tried, moving from reacting to leading.
03
Impact
We measure success by what actually changes for the audience, in quantity and quality.
04
Integration
Research, strategy, creativity and execution in one system.
05
Empowerment
We grow talent and build leaders in our team and with our partners.
Why Direction
What we add
One communications umbrella
Media, marketing and digital communication brought together as "strategic communications".
Quantitative and qualitative measurement
Methods and standards for measuring media impact beyond the usual numbers.
Governance from day one
A governed operating model with clear roles and stable partnerships.
A specialised Saudi team
National talent combining deep local understanding with strategic expertise.
Contact
Let's set the direction together
Tell us about your organisation and what you want to achieve, and we will come back with an initial approach.
- Email[email protected]
- Mobile+966 50 837 7410
- ContactRiyadh, Saudi Arabia